Supermarket develops own ‘stimulus’ program

Published 8:57 pm Thursday, May 28, 2009

Big Business has been bailed out during our country’s economic recession, but Associated Foods plans to help the average person with its latest promotion.

From June 1 to June 15, anyone who puts $100 on one of the store’s new gift cards will receive an extra $10 on the card.

“Times are tough,” store owner Phillip Davis said. “This is just a way to give somebody a little extra boost.”

There will be no deadline on redeeming the cards, which act like debit cards, and customers can purchase as many cards as they like.

Davis said he thought of the promotion in February, and the store’s new cash registers allow for the use of gift cards.

In addition to the registers, the store also features a produce case, meat cases, check stands, frozen food cases and dairy cases–all of which have been added in the last five years.

“If I can get somebody in the county in my store that hasn’t been there in a while, I think they’ll come back,” Davis said. “That’s what I’m trying to do.”